The problem

According to National Highway Traffic Safety Administration statistics, 16,653 people died in alcohol-related crashed in 2000, an increase of more than 800 deaths from 1999. Reaserch had indicated, that most impaired drivers never get arrested. Reaserch also has shown that the likelihood of apprechension is more important in deterring offenders that the severity of punishment. Therefore, enforcement is the key to creating the perception of possibilty if capture, while publicizing these efforts can reflect a real threat to detainmnet.